'Duurzame 30' winner in the 'Innovation' category
Recognition for innovative and forward-looking business
This year marked a special moment for us: we won the 'Duurzame 30' in the Innovation category. This recognition feels like a confirmation of how we work daily to innovate in sustainable and circular design. Not through one separate innovation, but by continuously experimenting, improving and looking differently at how interiors are designed, produced and used.
The Innovation category is about thinking ahead and daring to let go of existing structures. This fits seamlessly with our approach. We are constantly looking for new solutions at the cutting edge of design, manufacturability and impact. This award shows that this way of working is not only supported internally, but is also recognized and valued externally.
Innovation as an integral part of our way of working
According to the jury, our work is characterised by a strong relationship between vision and execution. For us, innovation is not a separate project or a one-off breakthrough, but an integral part of how we work. That means: designs that are prepared for reuse, processes that are organized in a smarter and more efficient way, and collaborations that offer space for new ideas.
“Innovation is not in one solution, but in continuing to improve the whole thing.”
This way of working requires guts and curiosity. Sometimes that means deviating from the standard or opting for a route that has not been fully mapped out yet. That is precisely where the power of innovation lies: the continuous search for better answers to complex issues concerning sustainability and circularity.
What winning in the Innovation category means to us
Winning the 'Duurzame 30' in the Innovation category gives us extra energy to keep developing. It opens discussions with clients and partners who also want to look ahead and are willing to pioneer together. At the same time, we feel it is a responsibility to keep sharing our knowledge and insights.
We do not see this recognition as an end point, but as an encouragement to continue building innovative, circular solutions that make an impact. Today and in the future.
